Cupcakes corner the men's market

Mancakes? Here’s a trend I can get behind. Bacon, beer, and other bro favourites dominate the flavour and designs of the mancakes showing up on bakery shelves, says a trend piece in last week’s Gazette.

Online ordering sites and bakeries specializing in cupcakes for men are quickly popping up. They serve Rum and Cokes and Old Fashions for the men, Bob the Builder decals for the boys.

“Of course, nobody's seriously suggesting baked goods are gendered. But by riffing on sexual stereotypes, business owners have uncovered a rich new market for cupcakes with cojones,”
Carolyn Dobbe writes.

Manly? Maybe. But I’ve got to tell you: this sounds pretty gay.

Via Toronto Life: